Why Aerial Images Catch More Attention Than Ground Photos

We’re surrounded by visual content every day. With so many images competing for attention, how a photo is taken can make all the difference. Whether you’re sharing real estate listings, showcasing a venue, or promoting a local business, aerial imagery offers a unique perspective that helps you stand out.

Here’s a closer look at why aerial content tends to perform better than traditional ground-level photos:

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1. Aerial Images Naturally Stand Out

Our brains process visuals incredibly fast—just 13 milliseconds, according to MIT. That’s all the time it takes for someone to notice and react to an image.

(Source: MIT News)

Because aerial shots offer a view people don’t usually see, they naturally draw more attention. One study found that using aerial images can increase engagement by up to 83%.

(Source: Imgix)

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2. Better Performance on Social Media

Drone videos and photos perform especially well online. In fact, video posts generate up to 1200% more shares than posts with just text and images.

(Source: Bertey)

When someone scrolls through a feed full of similar photos, an aerial view immediately stands out and invites a second look.

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3. They Show the Full Picture

In industries like real estate or tourism, it’s often hard to capture the full context of a space from the ground. Aerial images can give viewers a better understanding of layout, size, and surroundings. According to one study, homes with aerial shots sell up to 68% faster than those without.

(Source: Digital Camera World)

That added context builds trust and makes your listing or location more memorable.

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4. A Unique Way to Stand Out

With so much content out there, it’s not easy to grab people’s attention. Aerial imagery offers a new perspective that helps your photos or videos feel more dynamic and professional—without overdoing it.

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Thinking About Adding Drone Shots?

If you’re considering using drone photos or video in your next project, it’s a great way to level up your visuals. At Aeras Creative, we offer aerial imagery for golf courses, real estate, events, small businesses, and more. We focus on capturing meaningful visuals that tell a story and show your space in its best light.

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Sources:

1. MIT News. “In the Blink of an Eye”, 2014

2. Imgix. “The Power of Images in Real Estate”, 2024

3. Bertey. “Video Marketing Statistics (2024)”, 2024

4. Digital Camera World. “Drone Photos Will Help Sell a Home 68% Faster”, 2024